Funnel Drop-Off Alerts Between Events

The agent watches your GA4 funnel events (view_item → add_to_cart → purchase) and fires a WhatsApp alert when any step's conversion rate drops more than 20% from baseline.

Cron + WhatsApp DMfunnelalertsconversion

Conversation example

Cron triggered: Funnel health check (every 2 hours)
http_request → GA4 Data API

Comparing last 2h funnel rates to 14-day baseline...

whatsapp_web_send

Funnel alert — drop on add_to_cart → purchase Step 1: view_item → add_to_cart Current: 28% (baseline 27%) ✓ Step 2: add_to_cart → begin_checkout Current: 62% (baseline 61%) ✓ Step 3: begin_checkout → purchase Current: 31% (baseline 58%) — DROP -46% Segmented by device: - Desktop: 56% (normal) - Mobile: 9% (very low) Likely cause: mobile checkout error. @ben on engineering has been pinged on WhatsApp.

More Google Analytics use cases

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