Enrich New Zoho Leads Automatically

Every new Lead created in Zoho CRM triggers a webhook. The agent enriches the Lead with firmographics, LinkedIn data, and recent news, then writes it back to the Lead record.

Webhook + Memoryenrichmentleadswebhook

Conversation example

Webhook received: Zoho Workflow — Lead Created (id 3721548000012345)
web_search

New Zoho Lead: Hiro Tanaka at Orbit Labs. Running enrichment...

http_request → Zoho CRM PUT /Leads

Enrichment complete. Writing back to Zoho CRM... Lead: Hiro Tanaka — Head of Product Company: Orbit Labs (orbit-labs.io) - Industry: Developer Tools - HQ: Tokyo, Japan - Employees: ~62 (LinkedIn) - Funding: Seed, $4.2M (2025) - Recent news: Shipped v2 of their observability platform March 28 - Tech Stack: Go, Kubernetes, ClickHouse Zoho Lead updated with custom fields: Employee_Count, Funding_Stage, Recent_News. Lead Score set to 74. Assigned to the APAC queue.

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