Contact Score Updates Pushed to WhatsApp

When any ActiveCampaign Contact crosses a score threshold, the agent alerts you on WhatsApp with the contact's history and suggested next step.

Webhook + WhatsApp DMscoringcontactswebhook

Conversation example

Webhook received: contact_score_changed — Contact 48291, score 74 → 92 (threshold: 90)
http_request → ActiveCampaign Contacts API

Contact just crossed your 'Hot Lead' threshold. Pulling full history from ActiveCampaign...

Hot Lead Alert Contact: Clara Reeves — clara@arcadia-soft.com Company: Arcadia Software Score: 74 → 92 (+18) What drove the jump: - Opened 'Enterprise Features Deep Dive' email (+5) - Visited /pricing 3 times in last 24h (+8) - Downloaded SOC 2 report (+5) Automation path: Enrolled in 'Enterprise Nurture v2' → exited at Step 4 (booked a demo) Tags: interested, enterprise, hot-lead Last touch: 2h ago (demo confirmed for Thursday) Suggest: notify Priya (territory owner) on WhatsApp + log a high-priority Task. Want me to do both?

More ActiveCampaign use cases

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Create a LunoGen agent, connect ActiveCampaign, and start running this workflow from WhatsApp today.