Weekly Budget Pacing Report
Every Monday the agent delivers a pacing report for each Google Ads campaign — target spend vs actual, projected month-end burn, and reallocation suggestions.
Conversation example
Calculating Google Ads pacing for the month...
Google Ads Budget Pacing — Week of April 12 Month target: $92,000 Spent MTD (day 12): $48,912 Target at day 12: $36,648 Variance: +$12,264 (33% over) By campaign: 1. Brand Search — $8,412 (target $8,000) — on track ✓ 2. Non-Brand Search — $24,120 (target $16,000) — 51% over 3. Performance Max — $14,280 (target $10,000) — 43% over (good ROAS) 4. YouTube — $2,100 (target $2,648) — 21% under Projected month-end spend at current pace: $126,400 (+$34.4k over budget) Recommendation: - Pause the 2 lowest-ROAS Non-Brand ad groups (saves ~$420/day) - Shift $150/day from Non-Brand to PMax - Add $100/day to YouTube for brand lift Reply 'apply all' to push the changes now.
More Google Ads use cases
Daily Google Ads Spend Alerts
Every morning the agent pulls yesterday's Google Ads spend across all campaigns, compares to your target pacing, and delivers a clean summary with warnings if you're over-pacing.
Real-Time Conversion Notifications
Every high-value conversion (purchase, demo booked, lead form) triggers a WhatsApp notification from the agent with attribution detail — so you know instantly what's working.
Keyword Performance Summary
Ask the agent for a keyword performance snapshot any time. It pulls the top winning and losing keywords across your campaigns with CTR, CPC, and conversion impact.
Pause Google Ads Campaigns from Chat
Stop a runaway campaign, pause spend, or enable a new launch — all from a single WhatsApp message. The agent confirms before any change and logs who authorized it.
Daily ROAS Dashboard via Cron
Every evening the agent delivers a daily ROAS dashboard — spend, revenue, and ROAS by campaign, with day-over-day deltas and conversion funnel drop-offs.
Deploy this in minutes
Create a LunoGen agent, connect Google Ads, and start running this workflow from WhatsApp today.