Run Google Ads from WhatsApp — spend alerts, conversions, and ROAS in one thread
Google Ads is the largest digital advertising platform in the world, driving over $220B in annual revenue across Search, Performance Max, YouTube, Display, and Shopping. The LunoGen Google Ads integration connects your AI agent to the Google Ads API v17 so it can read performance data, adjust budgets, pause campaigns, and pull reports — all from WhatsApp messages, webhooks, or cron jobs.
Paid media managers live in the Google Ads UI, checking spend, conversions, and pacing multiple times a day. Founders just want to know 'is it working?' — without learning the dashboard. With LunoGen, you get daily spend alerts, conversion notifications, ROAS summaries, budget-pacing warnings, and the ability to pause a runaway campaign with a single WhatsApp message. No more accidental budget burns.
In Google Cloud Console, create or select a project, then enable the Google Ads API. Create an OAuth 2.0 Client ID (Web application).
In Google Ads → Tools → API Center, apply for a Developer Token. Basic access is usually approved within 24 hours.
In LunoGen → Credentials → New → Google Ads. Paste your Developer Token, Client ID, Client Secret, and your Google Ads Customer ID. Complete the OAuth flow.
If you use an MCC, select which child accounts LunoGen should have access to. You can add more later.
Every morning the agent pulls yesterday's Google Ads spend across all campaigns, compares to your target pacing, and delivers a clean summary with warnings if you're over-pacing.
Pulling yesterday's spend across all campaigns...
Every high-value conversion (purchase, demo booked, lead form) triggers a WhatsApp notification from the agent with attribution detail — so you know instantly what's working.
High-value conversion just came in. Pulling attribution from Google Ads...
Every Monday the agent delivers a pacing report for each Google Ads campaign — target spend vs actual, projected month-end burn, and reallocation suggestions.
Calculating Google Ads pacing for the month...
Ask the agent for a keyword performance snapshot any time. It pulls the top winning and losing keywords across your campaigns with CTR, CPC, and conversion impact.
Show me the top and bottom performing keywords from our Non-Brand Search campaign this week
Pulling Non-Brand Search keyword stats for the last 7 days...
Stop a runaway campaign, pause spend, or enable a new launch — all from a single WhatsApp message. The agent confirms before any change and logs who authorized it.
Something is off with the Non-Brand campaign — pause it immediately
Confirming before I pause: Non-Brand Search (Campaign ID 3821458299) - Current status: Enabled - Today's spend so far: $1,648 - Active ad groups: 12 Reply 'confirm' to pause. This will halt all delivery and freeze ~$1,200 of remaining daily budget.
Every evening the agent delivers a daily ROAS dashboard — spend, revenue, and ROAS by campaign, with day-over-day deltas and conversion funnel drop-offs.
Building today's ROAS dashboard from Google Ads + connected Shopify...
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Spin up an AI agent in under 2 minutes, plug in your Google Ads credentials, and start running your workflows from WhatsApp.