A/B Test Winner Announcements on WhatsApp

The moment a Mailchimp A/B test reaches statistical significance, the agent announces the winner with open and click lift, and — if you've enabled it — auto-sends the winning version to the remaining Audience.

Webhook + WhatsApp DMab-testoptimizationwinners

Conversation example

Webhook received: campaign ab-test winner decided (campaign 8fb7c2d9f4)
http_request → Mailchimp Reports API

A/B test just hit its decision threshold. Pulling the results...

memory_store

A/B Test Winner — 'April Edit: New Drop' Test type: Subject line - Variant A: 'New drop — first look inside' → 38.4% open, 9.1% CTR - Variant B: 'The April edit is here (48 hours only)' → 47.2% open, 12.4% CTR Winner: Variant B (+23% opens, +36% CTR, p < 0.01) Confidence: 98.6% Mailchimp is auto-sending Variant B to the remaining 19,812 recipients right now. Full results in ~90 minutes. Storing the winning subject line pattern to memory for future campaigns.

More Mailchimp use cases

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