Run Mailchimp campaigns from WhatsApp — send alerts, reports, and A/B results in one thread
Mailchimp is the world's most popular email marketing platform, powering newsletters, automations, and transactional email for over 13 million users. The LunoGen Mailchimp integration connects your AI agent to the Mailchimp Marketing API so it can manage Audiences, Campaigns, Automations, Segments, and Reports — all from WhatsApp messages, inbound webhooks, or scheduled cron jobs.
Marketers spend half their day checking campaign stats, cleaning lists, and reviewing A/B results. Founders want a one-line answer: 'did the campaign work?' With an AI agent on WhatsApp, you get real-time send notifications, subscriber growth alerts, A/B test winner announcements, and weekly engagement reports delivered right to chat — no dashboard switching, no spreadsheets.
In Mailchimp, go to Profile → Extras → API Keys → Create A Key. Label it 'LunoGen Agent' and copy the key.
Your server prefix is the part of your Mailchimp URL like 'us19' in us19.admin.mailchimp.com. LunoGen needs this to route API requests.
In LunoGen → Credentials → New → Mailchimp. Paste the API key and server prefix, then test the connection.
In Mailchimp, open any Audience → Settings → Webhooks → Create New Webhook. Point it to your LunoGen webhook URL and subscribe to events like subscribe, unsubscribe, campaign.
Every time a campaign finishes sending, Mailchimp fires a webhook. The agent pulls the final send stats and posts a summary to your marketing WhatsApp group.
Mailchimp campaign just finished sending. Pulling stats...
The agent tracks your Mailchimp Audience growth daily. When you add more than 100 new subscribers in a day, you get a WhatsApp alert with source breakdown and engagement quality.
Pulling yesterday's Audience activity...
Start or pause any Mailchimp Customer Journey or Classic Automation by sending a WhatsApp message. Perfect for launching flash campaigns or pausing sequences in emergencies.
Pause the 'Winback 45-day' journey for everyone — we're shipping the new welcome flow tomorrow
Finding the 'Winback 45-day' automation in Mailchimp...
Every Monday the agent runs an engagement report across your last 7 days of campaigns — opens, clicks, unsubscribes, top performers — and delivers a clean summary.
Pulling last week's Mailchimp campaign data...
The moment a Mailchimp A/B test reaches statistical significance, the agent announces the winner with open and click lift, and — if you've enabled it — auto-sends the winning version to the remaining Audience.
A/B test just hit its decision threshold. Pulling the results...
Every month the agent audits your Mailchimp Audience, identifies ghost subscribers, recommends a winback segment, and flags subscribers you should prune to protect deliverability.
Auditing your Mailchimp Audience for list hygiene...
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Spin up an AI agent in under 2 minutes, plug in your Mailchimp credentials, and start running your workflows from WhatsApp.