Lead Enrichment from the Meta Graph API
Once a lead arrives, the agent enriches them using Meta's Graph API, public LinkedIn data, and company websites — and attaches the richer profile to the CRM record.
Conversation example
Running the enrichment pipeline...
Enriched Nora Castillo: Role: Founder & Operations Lead, Castillo Consulting Based: Mexico City Company size: 14 employees (from LinkedIn) Industry: Management consulting (mid-market) Website: castillo-consulting.mx Signals: - Uses Notion + Slack + Pipedrive (from their job posts) - Posted last week asking about 'herramientas de IA para consultorías' - Followed LunoGen's Instagram page 2 days ago Written back to HubSpot contact + company record with timeline note. Lead score updated from 42 → 78.
More Meta Lead Ads use cases
Instant Facebook & Instagram Lead Alerts
Every lead form submitted on Meta fires a webhook within one second. The agent grabs the lead details from the Graph API and posts a formatted alert to your sales WhatsApp channel.
Instant WhatsApp Welcome for Every Meta Lead
The agent sends a personalized WhatsApp welcome within 10 seconds of a lead submitting the form — while they're still in the app — dramatically increasing reply rates.
AI Lead Scoring for Meta Ads
The agent scores every lead on a 0-100 scale using enrichment data, ad creative quality, and form-fill intent — then routes hot leads directly to a sales rep's WhatsApp.
ROI Dashboard by Meta Ad Campaign
Every Monday, the agent pulls lead counts, qualified leads, deals created, and closed revenue per Meta ad campaign — then reports true ROI down to the ad creative level.
Deploy this in minutes
Create a LunoGen agent, connect Meta Lead Ads, and start running this workflow from WhatsApp today.