Turn Facebook and Instagram leads into instant WhatsApp conversations
Meta Lead Ads (Facebook & Instagram) let advertisers capture contact info directly inside the ad, without sending the user to a landing page. The LunoGen Meta Lead Ads integration subscribes to the Meta webhooks that fire the instant a lead is submitted, so your AI agent can respond within seconds — welcoming the lead on WhatsApp, enriching them via the Graph API and the open web, scoring them, and writing them into your CRM before they've finished scrolling.
Lead response time is the single biggest predictor of conversion. The industry average first-response time for a Facebook lead is over 40 minutes — an eternity in an ad-driven funnel. With LunoGen, the first response happens in under 10 seconds, from the channel the lead actually checks: WhatsApp. Combine that with automatic enrichment, scoring, and ROI attribution, and you have a lead engine that's 5-10x more efficient than the default Meta → email flow.
Open Business Settings → Users → System Users → Add. Name it 'LunoGen Leads' and assign the Admin role.
For the system user, generate a token scoped to your page with 'leads_retrieval', 'pages_manage_metadata', and 'pages_read_engagement'.
In Meta for Developers, create an app (or use an existing one), add the Webhooks product, and subscribe to the 'leadgen' field on your Page. Point it at your LunoGen webhook URL.
In LunoGen → Credentials → New → Meta Lead Ads, paste your page ID, access token, and the app secret used to verify webhook signatures.
Link the webhook to an agent and describe your welcome flow in plain English (e.g. 'Message new leads on WhatsApp within 10 seconds, introduce yourself, book a call').
Every lead form submitted on Meta fires a webhook within one second. The agent grabs the lead details from the Graph API and posts a formatted alert to your sales WhatsApp channel.
New lead from a Meta ad. Fetching full details from the Graph API...
The agent sends a personalized WhatsApp welcome within 10 seconds of a lead submitting the form — while they're still in the app — dramatically increasing reply rates.
Drafting a personal welcome message in Spanish (lead is from MX and ad copy was Spanish)...
Once a lead arrives, the agent enriches them using Meta's Graph API, public LinkedIn data, and company websites — and attaches the richer profile to the CRM record.
Running the enrichment pipeline...
The agent scores every lead on a 0-100 scale using enrichment data, ad creative quality, and form-fill intent — then routes hot leads directly to a sales rep's WhatsApp.
Running scoring model against the enriched profile...
Every Monday, the agent pulls lead counts, qualified leads, deals created, and closed revenue per Meta ad campaign — then reports true ROI down to the ad creative level.
Pulling Meta ad spend and cross-referencing with HubSpot deals...
Run your HubSpot CRM from WhatsApp — deals, contacts, and pipeline in one thread
Replace 15 Zaps with one AI agent — catch any webhook, reason, and act
Run your Stripe account from WhatsApp — payments, refunds, and MRR at a glance
Run Google Ads from WhatsApp — spend alerts, conversions, and ROAS in one thread
Run Mailchimp campaigns from WhatsApp — send alerts, reports, and A/B results in one thread
Run Klaviyo from WhatsApp — Flows, Segments, and CLV updates in one thread
Spin up an AI agent in under 2 minutes, plug in your Meta Lead Ads credentials, and start running your workflows from WhatsApp.