ROI Dashboard by Meta Ad Campaign
Every Monday, the agent pulls lead counts, qualified leads, deals created, and closed revenue per Meta ad campaign — then reports true ROI down to the ad creative level.
Conversation example
Pulling Meta ad spend and cross-referencing with HubSpot deals...
Meta Lead Ads ROI — Week of April 5 Total spend: $4,820 Leads: 287 Qualified (score ≥ 60): 94 (33%) Deals created: 22 Closed revenue (so far): $18,400 ROI: 3.8x (ex-pipeline value) Top campaign: 'Q2 Awareness — MX' — $1,210 spend → 9 deals → $7,800 closed Worst campaign: 'Retargeting — Visitors 90d' — $740 spend → 0 deals (pausing it this afternoon unless you veto) Top creative: 'Stop clicking around 12 tools' (video) — 0.82% CTR, $2.41 CPL Recommendation: double the budget on the Q2 MX campaign and cut the retargeting campaign. Shall I queue those changes in Meta Ads Manager for your approval?
More Meta Lead Ads use cases
Instant Facebook & Instagram Lead Alerts
Every lead form submitted on Meta fires a webhook within one second. The agent grabs the lead details from the Graph API and posts a formatted alert to your sales WhatsApp channel.
Instant WhatsApp Welcome for Every Meta Lead
The agent sends a personalized WhatsApp welcome within 10 seconds of a lead submitting the form — while they're still in the app — dramatically increasing reply rates.
Lead Enrichment from the Meta Graph API
Once a lead arrives, the agent enriches them using Meta's Graph API, public LinkedIn data, and company websites — and attaches the richer profile to the CRM record.
AI Lead Scoring for Meta Ads
The agent scores every lead on a 0-100 scale using enrichment data, ad creative quality, and form-fill intent — then routes hot leads directly to a sales rep's WhatsApp.
Deploy this in minutes
Create a LunoGen agent, connect Meta Lead Ads, and start running this workflow from WhatsApp today.