AI Lead Scoring for Meta Ads
The agent scores every lead on a 0-100 scale using enrichment data, ad creative quality, and form-fill intent — then routes hot leads directly to a sales rep's WhatsApp.
Conversation example
Running scoring model against the enriched profile...
Lead score: 78/100 (HOT) Breakdown: - ICP fit: 28/30 (mid-market consultancy, ops leader) - Intent signals: 22/25 (recent LinkedIn post + follow) - Ad creative fit: 14/20 (clicked the strongest ad of the campaign) - Geo + language match: 10/15 - Budget indicator: 4/10 (company size ~14 suggests Lite or Pro plan) Routing decision: hot → assigning to Priya (MX AE) immediately. Pinged Priya on WhatsApp: 'Hot lead incoming from Meta. Nora Castillo, founder at Castillo Consulting (14 ppl). Score 78. Spanish welcome already sent. Full brief in HubSpot: [link].'
More Meta Lead Ads use cases
Instant Facebook & Instagram Lead Alerts
Every lead form submitted on Meta fires a webhook within one second. The agent grabs the lead details from the Graph API and posts a formatted alert to your sales WhatsApp channel.
Instant WhatsApp Welcome for Every Meta Lead
The agent sends a personalized WhatsApp welcome within 10 seconds of a lead submitting the form — while they're still in the app — dramatically increasing reply rates.
Lead Enrichment from the Meta Graph API
Once a lead arrives, the agent enriches them using Meta's Graph API, public LinkedIn data, and company websites — and attaches the richer profile to the CRM record.
ROI Dashboard by Meta Ad Campaign
Every Monday, the agent pulls lead counts, qualified leads, deals created, and closed revenue per Meta ad campaign — then reports true ROI down to the ad creative level.
Deploy this in minutes
Create a LunoGen agent, connect Meta Lead Ads, and start running this workflow from WhatsApp today.