Bring Mixpanel funnels, cohorts, and retention into WhatsApp
Mixpanel is a product analytics platform that tracks user events, funnels, cohorts, and retention for thousands of SaaS and consumer apps. The LunoGen Mixpanel integration connects your AI agent to the Mixpanel Query API, letting it pull funnel performance, retention cohorts, and event counts — and push insights directly to WhatsApp for product leads, founders, and growth teams.
Mixpanel dashboards sit in tabs nobody opens. Funnels regress, features flop, and retention slips without anyone noticing until the weekly review. LunoGen watches the metrics that matter — activation funnel, key feature usage, WAU, retention by cohort — and pushes anomalies and weekly digests to WhatsApp as soon as the data is ready. Your team learns what's working without opening Mixpanel.
In Mixpanel, go to Organization Settings → Service Accounts → Add. Give it the 'Consumer' role and access to your project.
Copy the username, secret, and project ID shown after creation.
In LunoGen, open Credentials → New → Mixpanel and paste the service account username, secret, and project ID.
Tell the agent which Mixpanel funnels, events, and cohorts should trigger alerts. The agent saves them as cron jobs.
Choose the percentage deviation from baseline that should fire a WhatsApp alert (default: 20%).
The agent runs your core Mixpanel funnels every hour. If conversion between any two steps drops below your alert threshold, it pings the product lead on WhatsApp with the drop-off location and segments affected.
Running 'New User Activation' funnel via Mixpanel Query API...
Every Monday morning the agent queries the Mixpanel Retention API for the last 4 weeks of signup cohorts and posts a clean retention curve comparison to the product WhatsApp group.
Pulling last 4 weeks of signup cohorts from Mixpanel Retention API...
The agent counts unique users of any Mixpanel event and plots adoption over time. You can ask it at any moment: 'How many users have tried the new export tool this week?'
How many users have triggered export_csv this week? Compare to last week and break down by plan.
Querying Mixpanel Insights API for export_csv...
The agent watches critical Mixpanel events (like error_shown, checkout_failed, payment_success) and pings WhatsApp whenever volume deviates from the rolling baseline.
Comparing last 15 min event counts to trailing 24h baseline...
Every Monday the agent queries the 'Active Users' report in Mixpanel and delivers a clean WAU dashboard to WhatsApp — with WoW growth, new vs returning, and plan breakdown.
Pulling last 8 weeks of WAU from Mixpanel...
The agent runs a nightly JQL query to find paid users who haven't logged in for 14 days, enriches the list from your billing system, and posts the at-risk accounts to WhatsApp for customer success.
Running JQL — paid users with 0 events in last 14 days...
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Spin up an AI agent in under 2 minutes, plug in your Mixpanel credentials, and start running your workflows from WhatsApp.