Mixpanel

Stable

Bring Mixpanel funnels, cohorts, and retention into WhatsApp

Analytics & Data

What is Mixpanel?

Mixpanel is a product analytics platform that tracks user events, funnels, cohorts, and retention for thousands of SaaS and consumer apps. The LunoGen Mixpanel integration connects your AI agent to the Mixpanel Query API, letting it pull funnel performance, retention cohorts, and event counts — and push insights directly to WhatsApp for product leads, founders, and growth teams.

Why connect Mixpanel?

Mixpanel dashboards sit in tabs nobody opens. Funnels regress, features flop, and retention slips without anyone noticing until the weekly review. LunoGen watches the metrics that matter — activation funnel, key feature usage, WAU, retention by cohort — and pushes anomalies and weekly digests to WhatsApp as soon as the data is ready. Your team learns what's working without opening Mixpanel.

What you can do

  • Funnel performance alerts on any Mixpanel funnel
  • Retention cohort reports delivered on a schedule
  • Feature adoption tracking for any event
  • Event spike or drop anomaly detection
  • Weekly active user dashboard on WhatsApp
  • Churn prediction alerts based on inactivity signals
  • Custom JQL queries triggered from chat
  • A/B experiment result monitoring
  • Cohort comparison (this week vs last, US vs EU)
  • Saved report summaries pulled on demand

Setup

Requirements

  • A Mixpanel project with events flowing in
  • Mixpanel service account credentials
  • A LunoGen account with at least the Pro plan
  1. 1

    Create a Mixpanel service account

    In Mixpanel, go to Organization Settings → Service Accounts → Add. Give it the 'Consumer' role and access to your project.

  2. 2

    Copy the credentials

    Copy the username, secret, and project ID shown after creation.

  3. 3

    Add the credential in LunoGen

    In LunoGen, open Credentials → New → Mixpanel and paste the service account username, secret, and project ID.

  4. 4

    Pick the reports to watch

    Tell the agent which Mixpanel funnels, events, and cohorts should trigger alerts. The agent saves them as cron jobs.

  5. 5

    Set your anomaly sensitivity

    Choose the percentage deviation from baseline that should fire a WhatsApp alert (default: 20%).

Mixpanel use cases

6 total

Related integrations

Ready to connect Mixpanel?

Spin up an AI agent in under 2 minutes, plug in your Mixpanel credentials, and start running your workflows from WhatsApp.