Replace 15 Zaps with one AI agent — catch any webhook, reason, and act
Zapier is the most popular iPaaS platform, connecting 6,000+ apps through simple if-this-then-that Zaps. The LunoGen Zapier integration lets you keep Zapier as your connector glue while replacing the brittle, linear Zap logic with an intelligent agent: any Zap can POST to a LunoGen webhook, the agent reads the payload, reasons about what to do, and takes action — sending WhatsApp messages, hitting other APIs, or triggering follow-up Zaps.
Power users end up with hundreds of Zaps and complex multi-step filters, paths, and formatters that break every time an upstream app changes. Worse, Zaps can't reason. A typo in a form input will happily flow all the way through to your CRM. LunoGen replaces the brittle middle of your Zaps with an AI agent that understands context. Instead of building 15 Zaps for 15 form variations, you write one instruction like 'if a lead comes in from any form, qualify them, DM the rep on WhatsApp, and log to HubSpot' — and the agent figures out the rest.
In LunoGen, go to Webhooks → New webhook and give it a name (e.g. 'Zapier Inbound'). Copy the generated URL.
In Zapier, create a Zap and pick any trigger app — Typeform, Gmail, Stripe, Shopify, anything.
Add a 'Webhooks by Zapier → POST' action. Paste your LunoGen webhook URL as the URL. Under Data, pass the whole trigger payload (Zapier will auto-fill fields).
Run the Zap once end-to-end. LunoGen will display the raw payload in the Webhook tab so you can see exactly what the agent receives.
In LunoGen, link the webhook to an agent and describe in plain English what should happen when a payload arrives. Example: 'Qualify this lead, DM me on WhatsApp, and create a HubSpot contact.'
Point any Zap at the LunoGen webhook URL and the agent will inspect the payload and act on it intelligently — no code, no filters, no formatter steps.
Zapier just forwarded a new Google Sheets row. Inspecting the payload...
Instead of building a Zap for every form variation, every app, and every edge case, give the agent one plain-language instruction and it handles the whole fan-out.
I have 12 Zaps that all do some version of 'new lead comes in → add to HubSpot → notify sales → tag by country'. Can I replace these with one agent?
Yes. Instead of 12 Zaps you'll have 1 webhook and 1 instruction. Here's how it looks.
Typeform, Tally, Jotform, Google Forms — any form submission via Zapier lands with the agent, which classifies the submission, routes it, and responds to the sender if needed.
New Typeform submission. Classifying the intent...
Chain together app actions across Zapier-connected services with conditional logic — if X happens in Stripe, then do Y in Notion and Z in Slack, all powered by agent reasoning.
Processing a new annual subscription payment. Let me run the welcome chain.
When a downstream API fails, the agent retries intelligently with back-off, tries an alternate path, and pings a human on WhatsApp if all else fails — so no lead or payment gets lost.
HubSpot rate-limited. Backing off and retrying in 10 seconds...
Ship code faster — PR reviews, triage, and release notes run by an AI agent
Run your ClickUp workspace from WhatsApp — tasks, standups, and sprint reports
Run your HubSpot CRM from WhatsApp — deals, contacts, and pipeline in one thread
Turn Facebook and Instagram leads into instant WhatsApp conversations
Spin up an AI agent in under 2 minutes, plug in your Zapier credentials, and start running your workflows from WhatsApp.