Run your Amazon Seller Central account from WhatsApp — orders, FBA, reviews, and margins
Amazon Seller Central is the command center for 2M+ Amazon merchants, with inventory, orders, advertising, and reviews spread across dozens of reports. The LunoGen Amazon Seller integration uses the Selling Partner API (SP-API) to let your AI agent pull and push to every part of your account directly from WhatsApp.
Amazon moves fast: an out-of-stock SKU loses its Buy Box, a single 1-star review tanks a listing, FBA reserves change hourly. Staring at Seller Central all day is not a plan. With LunoGen on WhatsApp, the agent watches the account for you, pings you on real events, and answers ad-hoc questions like 'what's the margin on SKU B0XYZ after ads?' in seconds.
In Seller Central go to Apps & Services → Manage Your Apps → Authorize new developer. Enter the LunoGen developer ID shown on the integration page and approve the required SP-API roles (Inventory, Orders, Pricing, Reports).
Amazon will redirect you through the Login with Amazon flow. Approve the consent screen — LunoGen captures the refresh token and stores it encrypted.
Pick the marketplaces you want the agent to watch (amazon.com, .co.uk, .de, etc). LunoGen will register a poller per marketplace since SP-API webhooks are limited.
For advertising use cases, also authorize the Amazon Ads API in the same flow. This enables ACoS, impressions, and spend reports.
Upload a simple CSV (sku, reorder_point, lead_time_days) to LunoGen. The agent uses this to decide when to alert you on low FBA stock.
The agent polls the SP-API Orders feed every minute and posts new Amazon orders to your WhatsApp group with customer, SKU, quantity, and fulfillment channel — FBA or FBM.
New order detected in the US marketplace. Pulling /orders/v0/orders/{id}/orderItems...
Every morning the agent queries the FBA Inventory API, compares on-hand plus inbound quantities against your reorder points and lead times, and flags any SKU at risk of stocking out before the next shipment lands.
Running /fba/inventory/v1/summaries for the US marketplace and cross-referencing the reorder CSV...
The agent pulls new product reviews via SP-API every few hours, runs sentiment analysis, and immediately pings you on any review below 3 stars with the full text and a suggested response strategy.
Checking for new reviews on watched ASINs...
Every Monday the agent combines SP-API sales data, settlement reports, Amazon Ads spend, and your COGS sheet to produce a true profit report per SKU — after fees, ads, and returns.
Pulling SP-API settlement reports, Amazon Ads spend, and your COGS sheet for the last 7 days...
Ask the agent to audit any ASIN. It pulls title, bullets, description, images, search terms, and recent reviews, then delivers a prioritized list of listing fixes to lift conversion.
Audit the listing for B0DEF456 — the laptop stand. Conversion has been slipping.
Pulling the listing via Catalog Items API and the last 30 days of performance...
A background watcher polls the Pricing API for every watched ASIN and pings you the moment you lose the Buy Box — with the winning competitor's price and your suggested counter.
Checking Buy Box status via /products/pricing/v0/items/{asin}/offers for 24 watched ASINs...
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Spin up an AI agent in under 2 minutes, plug in your Amazon Seller credentials, and start running your workflows from WhatsApp.