BigCommerce Abandoned Cart Recovery on WhatsApp

When a logged-in shopper abandons a cart, the agent waits 45 minutes, pulls the cart contents via the Carts API, and sends a personal WhatsApp message with a resume-cart link.

Webhook + WhatsApp DMrecoverymarketingwebhook

Conversation example

Webhook received: store/cart/abandoned — cart 7a3f91 (marcus@example.com)
cron_add

Logged-in cart abandoned by Marcus L. Waiting 45 minutes before reaching out.

Cron fired: abandoned cart follow-up (cart 7a3f91)
http_request → BigCommerce Carts API

Cart still unpaid. Fetching the line items and generating a resume link...

whatsapp_web_send

Follow-up sent on WhatsApp. Cart value: $329.00 (Barcode Scanner Kit + 2× Thermal Roll) Resume link: mystore.com/cart.php?action=load&id=7a3f91 Message: "Hi Marcus, it looks like you stepped away while checking out the Barcode Scanner Kit. Your cart is still saved — here's a one-click link to pick up where you left off. Let me know if you have any questions about the scanner before you buy."

More BigCommerce use cases

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Create a LunoGen agent, connect BigCommerce, and start running this workflow from WhatsApp today.