Paddle Churn Alerts with Retention Suggestions
Every subscription.canceled event pings the agent. It looks up the customer's lifetime value, tenure, and plan, then suggests a retention play — a call, a discount, or a graceful goodbye depending on the account's size.
Conversation example
Churn event. Pulling customer history, LTV, and exit reason from /customers and /subscriptions...
Paddle churn alert Customer: Ridgeview Studios (ops@ridgeview.co) Plan: Team Monthly — $120/mo (5 seats) MRR lost: -$120 Tenure: 14 months Lifetime revenue: $1,680 Exit reason: 'switching to a consolidated vendor' Last active (product telemetry): 3 days ago, 4 of 5 seats active daily This is a sticky, healthy account — they're leaving for vendor consolidation, not product dissatisfaction. High save potential. Recommended: personal outreach from you within 24h + offer 3 months at 40% off as a bridge. Want me to draft the WhatsApp message to their CTO (we have his number)?
More Paddle use cases
Paddle Subscription Event Alerts on WhatsApp
Every subscription.created and subscription.updated event from Paddle triggers the agent. It fetches the customer and price details, and posts a clean notification to your revenue WhatsApp group.
Daily MRR Tracking and Breakdown
Every morning the agent aggregates active Paddle subscriptions, computes new, expansion, contraction, and churned MRR, and delivers a clean movement report so you understand the shape of your growth — not just the top-line number.
Paddle Tax Compliance Summary on WhatsApp
Because Paddle is your merchant of record, they handle the tax — but you still need visibility. Each month the agent pulls tax-by-jurisdiction numbers and delivers a clean VAT/GST/US sales tax summary for your accountant.
Paddle Dunning & Failed Payment Alerts
When transaction.payment_failed fires, the agent checks how many retries remain, looks at the customer's history, and either waits for Paddle's automatic dunning or pings your CS team for high-value accounts.
Paddle Customer Lifecycle Notifications
Trial started, trial ended, upgraded, downgraded — each transition is a teachable moment. The agent listens, tags the event, stores it in memory for a cohort report, and pings your growth channel with actionable context.
Deploy this in minutes
Create a LunoGen agent, connect Paddle, and start running this workflow from WhatsApp today.