Paddle Subscription Event Alerts on WhatsApp
Every subscription.created and subscription.updated event from Paddle triggers the agent. It fetches the customer and price details, and posts a clean notification to your revenue WhatsApp group.
Conversation example
Paddle subscription.created webhook fired. Pulling customer, address, and price details...
New Paddle subscription Customer: Dawson Analytics (billing@dawsonlabs.io) Country: United Kingdom Product: LunoBoard — Team Annual Price: £840.00/year (billed annually) Seats: 7 MRR contribution: £70.00 Status: active (first invoice paid) Started via: checkout — utm_source=google_ads This is our 3rd UK team annual this week. Posted to #revenue group.
More Paddle use cases
Daily MRR Tracking and Breakdown
Every morning the agent aggregates active Paddle subscriptions, computes new, expansion, contraction, and churned MRR, and delivers a clean movement report so you understand the shape of your growth — not just the top-line number.
Paddle Churn Alerts with Retention Suggestions
Every subscription.canceled event pings the agent. It looks up the customer's lifetime value, tenure, and plan, then suggests a retention play — a call, a discount, or a graceful goodbye depending on the account's size.
Paddle Tax Compliance Summary on WhatsApp
Because Paddle is your merchant of record, they handle the tax — but you still need visibility. Each month the agent pulls tax-by-jurisdiction numbers and delivers a clean VAT/GST/US sales tax summary for your accountant.
Paddle Dunning & Failed Payment Alerts
When transaction.payment_failed fires, the agent checks how many retries remain, looks at the customer's history, and either waits for Paddle's automatic dunning or pings your CS team for high-value accounts.
Paddle Customer Lifecycle Notifications
Trial started, trial ended, upgraded, downgraded — each transition is a teachable moment. The agent listens, tags the event, stores it in memory for a cohort report, and pings your growth channel with actionable context.
Deploy this in minutes
Create a LunoGen agent, connect Paddle, and start running this workflow from WhatsApp today.