Daily MRR Tracking and Breakdown
Every morning the agent aggregates active Paddle subscriptions, computes new, expansion, contraction, and churned MRR, and delivers a clean movement report so you understand the shape of your growth — not just the top-line number.
Conversation example
Pulling active subscriptions and yesterday's movements from /subscriptions and /transactions...
Paddle MRR — April 12, 2026 MRR: $48,212 (↑ $642 day-over-day) ARR equivalent: $578,544 Active subs: 1,184 Yesterday's movements: + New MRR: $892 (11 new subs — 4 annual, 7 monthly) + Expansion: $184 (3 upgrades, 1 added seats) - Contraction: -$74 (1 downgrade) - Churn: -$360 (6 cancellations) Net new MRR: $642 Churn signal: 6 cancellations is above the 4/day trailing average. 2 of them were annual plans — those hurt more. Want me to pull the exit reasons?
More Paddle use cases
Paddle Subscription Event Alerts on WhatsApp
Every subscription.created and subscription.updated event from Paddle triggers the agent. It fetches the customer and price details, and posts a clean notification to your revenue WhatsApp group.
Paddle Churn Alerts with Retention Suggestions
Every subscription.canceled event pings the agent. It looks up the customer's lifetime value, tenure, and plan, then suggests a retention play — a call, a discount, or a graceful goodbye depending on the account's size.
Paddle Tax Compliance Summary on WhatsApp
Because Paddle is your merchant of record, they handle the tax — but you still need visibility. Each month the agent pulls tax-by-jurisdiction numbers and delivers a clean VAT/GST/US sales tax summary for your accountant.
Paddle Dunning & Failed Payment Alerts
When transaction.payment_failed fires, the agent checks how many retries remain, looks at the customer's history, and either waits for Paddle's automatic dunning or pings your CS team for high-value accounts.
Paddle Customer Lifecycle Notifications
Trial started, trial ended, upgraded, downgraded — each transition is a teachable moment. The agent listens, tags the event, stores it in memory for a cohort report, and pings your growth channel with actionable context.
Deploy this in minutes
Create a LunoGen agent, connect Paddle, and start running this workflow from WhatsApp today.