Paddle on WhatsApp — subscription events, MRR, churn alerts, and tax compliance from chat
Paddle is a merchant of record for SaaS and digital products, handling subscriptions, global payments, sales tax, and VAT compliance for companies like Unity, Rocket.Chat, and thousands of indie SaaS. The LunoGen Paddle integration uses Paddle Billing (v2) webhooks and API so your AI agent can react to every subscription event and deliver revenue and compliance insights on WhatsApp.
If Paddle is your billing stack, your revenue story lives in Webhooks and Notification settings. The problem: the native dashboard is light on proactive alerts, and most founders only learn about churn when the MRR chart dips. LunoGen sits on the webhook stream, pings you on churn the instant it happens, tracks MRR day-over-day, and does the boring tax compliance paperwork in the background.
In the Paddle dashboard go to Developer Tools → Authentication → New API key. Name it 'LunoGen Agent' and copy the key. LunoGen only needs read access for most use cases — grant write only for refund and subscription management use cases.
Open Credentials → New → Paddle, paste the API key, and select your environment (sandbox or live). LunoGen verifies the key by calling /businesses.
In Paddle go to Developer Tools → Notifications → New destination. Paste the LunoGen webhook URL, choose 'webhook', and subscribe to subscription.created, subscription.updated, subscription.canceled, transaction.completed, and transaction.payment_failed.
On first connect LunoGen pulls the last 90 days of transactions and stores a baseline MRR in memory. This is used for day-over-day comparisons in the morning dashboard.
Every subscription.created and subscription.updated event from Paddle triggers the agent. It fetches the customer and price details, and posts a clean notification to your revenue WhatsApp group.
Paddle subscription.created webhook fired. Pulling customer, address, and price details...
Every morning the agent aggregates active Paddle subscriptions, computes new, expansion, contraction, and churned MRR, and delivers a clean movement report so you understand the shape of your growth — not just the top-line number.
Pulling active subscriptions and yesterday's movements from /subscriptions and /transactions...
Every subscription.canceled event pings the agent. It looks up the customer's lifetime value, tenure, and plan, then suggests a retention play — a call, a discount, or a graceful goodbye depending on the account's size.
Churn event. Pulling customer history, LTV, and exit reason from /customers and /subscriptions...
Because Paddle is your merchant of record, they handle the tax — but you still need visibility. Each month the agent pulls tax-by-jurisdiction numbers and delivers a clean VAT/GST/US sales tax summary for your accountant.
Pulling March transactions and tax breakdown via /transactions?include=adjustments,totals...
When transaction.payment_failed fires, the agent checks how many retries remain, looks at the customer's history, and either waits for Paddle's automatic dunning or pings your CS team for high-value accounts.
Payment failed on Paddle. Checking retry schedule and customer context...
Trial started, trial ended, upgraded, downgraded — each transition is a teachable moment. The agent listens, tags the event, stores it in memory for a cohort report, and pings your growth channel with actionable context.
Paddle subscription upgrade. Pulling the before/after snapshot...
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Spin up an AI agent in under 2 minutes, plug in your Paddle credentials, and start running your workflows from WhatsApp.